Sony 52" BRAVIA W-Series Black LCD Flat Panel HDTV

Provided by OneCall

Full HD 1080p
It`s a High Definition world and the best High Definition Resolution this brave new world offers is 1080p; that`s why Sony has more Full HD 1080p HDTVs than ever before. Full HD 1080p means our connections accept 1080p signals and the Display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any High Definition content to be viewed without the need to downconvert images to the native Resolution of the Display. Take full advantage of Blu-ray Disc™ players and PlayStation®3 systems that can deliver 1080p content.

DMe^x
Sony`s Digital Media Extender (DMe<sup>x</sup>) offers a Digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMe<sup>x</sup> expansion capabilities integrate into the award-winning XMB™ user interface making HDTVs a powerful entertainment platform that not only meets Current needs, but expands to meet tomorrow`s needs as well.

Motionflow™ 120Hz Technology
Motionflow 120Hz technology doubles the number of existing frames by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There`s more to the story. Unlike some other high frame rate technologies, Motionflow also includes Sony`s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology. There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film.

Advanced Contrast Enhancer (ACE)
Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony`s Advanced Contrast Enhancer (ACE) uses real-time image processing to dynamically adjust backlight levels for improved Contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

BRAVIA® Engine™ Technology
The latest version of Sony`s respected BRAVIA Engine fully Digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images...

Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and Brightness of each scene for clearer, crisper images.

Detail Enhancement: Improved image enhancement algorithms render greater overall detail.

Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the Contrast for every scene to create better depth and reality.

BRAVIA Engine technology optimizes the color, Contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Rich Graphics
Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing it with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to access.

TV Guide® On-Screen Interactive Program Guide
The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony's exclusive Xross Media Bar™ user interface.

BRAVIA® Sync Technology
Allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is the name for a new family of control features that not only includes BRAVIA Theater Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV`s Remote Control and an on-screen Display that shows camcorder transport functions.

24p True Cinema
Movies and many prime time TV programs are captured at 24 frames per second (24p). Sony`s Blu-ray Disc™ players wisely take advantage of this by including 24p output capability allowing a compatible connection with BRAVIA® HDTVs that have this capability. The benefit– You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it.