Sony 40" BRAVIA XBR 1080p LCD Flat Panel HDTV

Provided by OneCall

Over the years XBR has stood for the best consumer TVs Sony has to offer and this year's line up is no exception. The XBR line of Full HD 1080p televisions incorporate all of Sony's latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color) and provide the best in picture performance. Additional features like Motionflow(TM) 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. Wrap all this performance in a timeless piano black finish with Sony's unique floating glass frame and you have the pinnacle of Sony performance and design.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA(R) Full HD means you`re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA XBR televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc(TM) player. And working with BRAVIA Engine(TM) PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it`s like you`re actually there.

10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced. (Found on select Sony BRAVIA televisions.)

Motionflow 120 Hz with Full HD high frame rate capability
Achieving smoother, natural motion reproduction starts with the right performance characteristics such as the ultra fast panel response times our BRAVIA(R) HD LCD TVs have. Taking motion performance to the next level requires innovation and expertise. Enter Sony's Motionflow(TM) High Frame Rate technology. Motionflow doubles the amount of frames from 60fps to 120fps and does it the right way by using real-time calculation of every single frame of video to create entire new frames of information. The results are spectacular and unlock a new level of motion reproduction. Motion performance is smooth and natural.

BRAVIA Engine PRO Full Digital Video Processor
Presenting the next evolution of the BRAVIA Engine(TM) BRAVIA Engine(TM) PRO. Sony improved on the great benefits of the BRAVIA Engine(TM) by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with unparalleled picture quality.

Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it`s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That`s what Live Color Creation is all about. It starts with the BRAVIA Engine(TM) PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony`s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

Advanced Contrast Enhancer (ACE) Function
Sony`s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 2000:11. A Dynamic Contrast Ratio of up to 18,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the numbers, Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color(TM) technology
BRAVIA(R) HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color(TM) is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors.

24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc(TM) in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.

DMex - Ready (Digital Module Extender)
Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy(R) award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well.

Xross Media Bar(R) (XMB) interface
When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar(TM) (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

BRAVIA Theatre Sync technology
Sony(R) created BRAVIA(R) Theatre Sync(TM) to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA(R) Theatre Sync(TM) will be included on select BRAVIA(R) Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Sony calls this nifty feature BRAVIA(R) Theatre Sync(TM). Here's how it works. Want to play a DVD on your Sony(R) A/V system? Easy, just push PLAY on the BRAVIA(R) HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA(R) Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA(R) Theatre Sync(TM) helps make things a whole lot easier to operate.

S-Force Front Surround-2
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other virtual surround technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

HDMI and PC Connectivity
Designed for maximum versatility, Sony`s BRAVIA XBR-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface(TM)) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include (3) HDMI 1080/60p inputs. The PC input 4(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA XBR-Series Digital TV as a computer monitor.

ATSC Integrated Tuner
Receive local, off-air digital broadcasts of free, high-definition network programming;no set top box or monthly fee required.

Timeless Floating Glass
the unique elegance of a high-gloss black frame surrounded by transparent acrylic adds style to any room.

VESA-compatible Mounting Holes
Free up space. Mount your television on the wall with confidence; attaches to optional VESA-compatible wall-mounting brackets. (sold separately)